Perceived Value, Store Image and Satisfaction as Antecedents of Store Loyalty Moderated by Procedural Switching Costs
نویسندگان
چکیده
منابع مشابه
Customer Perceived Value, Satisfaction, and Loyalty: The Role of Switching Costs
It is a marketplace reality that marketing managers sometimes inflict switching costs on their customers, to inhibit them from defecting to new suppliers. In a competitive setting, such as the Internet market, where competition may be only one click away, has the potential of switching costs as an exit barrier and a binding ingredient of customer loyalty become altered? To address that issue, t...
متن کاملCustomer Loyalty in Industrial Clusters: Perceived Value and Satisfaction as Antecedents
SATISFACTION AS ANTECEDENTS ABSTRACT Purpose: This paper studies, from the perspective of relationship marketing, the loyalty behavior of industrial customers in the context of a cluster. Loyalty is a key variable for studying long term relationships between firms. Research implications: Recent advances in consumer and services marketing consider that perceived value and satisfaction are centra...
متن کاملDo Store Brands Aid Store Loyalty?
Do store brands aid store loyalty by enhancing store differentiation or merely draw price sensitive customers with little or no store loyalty? This paper seeks to answer the question by empirically investigating the relationship between store brand loyalty and store loyalty. First, we find a robust monotonic positive relationship between store brand loyalty and store loyalty using multiple loya...
متن کاملFunctional Store Image and Corporate Social Responsibility Image: A Congruity Analysis on Store Loyalty
With previous studies that examined the importance of functional store image and CSR, this study is aimed at examining their effects in the self-congruity model in influencing store loyalty. In particular, this study developed and tested a structural model in the context of retailing industry on the self-congruity theory. Whilst much of the self-congruity studies have incorporated functional st...
متن کاملEffects of Online Store Attributes on Customer Satisfaction & Loyalty
With a choice of many online store attributes, retail managers are concerned about which attributes to include and how to operationalize them as well as their impact on customer satisfaction and loyalty. There is a lack of consensus regarding online store attributes and their categories, and there is very limited empirical research regarding their effects. This paper uses a widely cited seconda...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Media Ekonomi dan Manajemen
سال: 2020
ISSN: 2503-4464,0854-1442
DOI: 10.24856/mem.v35i1.1175